Beauty · Wellness · Lifestyle Montréal, Canada

You know your craft inside out. It's time your digital tools and AI became your best assistants.

Right now you're using a fraction of what they can do.

Join the waitlist Courses coming soon

Hi, I'm Cynthia Charles and this is AIMOPS. AIMOPS started out as a digital marketing agency, running ads and social media for other people's businesses. It now sells online courses for beauty, wellness and lifestyle professionals. The courses cover your brand identity, creating your content, and automating your post-appointment follow-ups with AI. You don't need to be good with computers. All it takes is time, a bit of enthusiasm, and the willingness to learn!

Cynthia

Three things to know before learning with me

Everything you need to know, in three steps.

The diagnosis, the courses, and who this is for. Open a folder to dig in.

01The diagnosis

Your craft hasn't changed. Your tools, the platforms and your clients' expectations have.

01

An improvised brand

You have a name, maybe a logo, and everything else gets improvised month after month.

02

No real differentiation

You couldn't say what sets you apart from the person offering the same treatment two blocks away.

03

Running out of ideas

You have no idea what to post, so you look at what everyone else is doing and borrow a little too closely.

04

No system at all

You have no system: every post, every follow-up, every reminder starts from scratch.

05

Delegating is off the table

You've thought about delegating. But not at that price, not on a monthly plan, or not this year: your budget is going elsewhere.

06

AI, barely scratched

You already use AI, but only a little: a post idea here, a text to rewrite there. You have no idea what it could do for you if you really knew how to use it.

None of this gets fixed by working harder.
It gets learned.

02The courses

Three courses, in the order you need them.

One course, one frustration solved, one result ready to use. You can take them one at a time or follow the full path: we define your identity, we build your content, then we set up your automations.

More courses will be added. If you have a specific need in mind, tell me about it.

One-time payment · Lifetime access · No subscription
Course 01 · Coming soon

Your brand identity

The problem
You don't really have a brand, or you wouldn't know how to describe it. You've been told it matters, but never what that actually means or where to start.
What you learn
  • What a brand actually is when all you have is a name.
  • What sets you apart from the person offering the same treatment two blocks away.
  • How to find your inspirations without copying anyone.
  • How to turn all of that into colours, words and visual templates.
You leave with
Your brand document and your kit built in Canva, with your templates ready to fill. You will never face a blank page again.
One-on-one?
Yes. We build it together. Because you don't define your identity alone in front of a screen.
Course 02 · Coming soon

Your content

The problem
Impostor syndrome takes up all the space. You feel you're not good enough, that you lack style, originality, or worse: that you have absolutely nothing interesting to say. And when you force yourself to post about your services, you cringe at yourself. You feel like you're begging for attention, for views and likes to fill your schedule, instead of naturally attracting the clients who are looking for exactly what you offer.
What you learn
  • Finding what to say from your own content pillars rather than searching in the void.
  • Turning your treatment photos into visuals that actually look like your work.
  • Writing in your own voice.
  • Talking about what you offer in a way that flows and feels honest.
You leave with
Four weeks of content ready to publish, and a clear method you can repeat on your own every month.
One-on-one?
No. Once the method makes sense, it works without me. That's the point.
Course 03 · Coming soon

Your first automation

The problem
The client experience often stops the moment the person walks out the door. You give your aftercare advice out loud, your client forgets half of them on the way out, and you don't have time for personalized follow-ups. So the appointment ends and nothing carries over, nothing that brings them back.
What you learn
  • Building automated systems that raise your client experience and lift your retention, without spending your evenings on it.
  • We start with the basics: a system that handles your post-appointment follow-ups. You jot down a few quick observations after the session, and AI writes a highly personalized follow-up sent the same day.
  • The technical and ethical limits to respect in order to protect your clients' information.
You leave with
Your first automated client experience system already running, and the logic in hand to build others yourself, for your reminders, your win-backs, and the rest.
One-on-one?
Yes. We build it together during the session, adapt it to your trade, and test it before we hang up. You don't leave with lecture notes: you leave with the work done.
See all three courses in detail
03Who it's for

For the pros who'd rather learn than delegate.

Whether you don't have the budget to delegate, prefer to invest it elsewhere this year, or the thought of being locked into a monthly retainer puts you off: if you have the time and the curiosity to understand how it works, these courses were built for you.

SkincareLashes and browsNailsHair and scalpMedSpaMassage therapyFitness and movementLongevityStyling and imageMakeupMicroblading and PMUWaxingBarberingSpa and relaxationNaturopathyYoga and meditationNutritionLife coaching

AIMOPS: aim higher, operate smarter, reach further

Aim = to aim Ops = operations

Anyone can set a goal. Having the operations to actually reach it is the hard part. That bridge is what we build together.

Short answers, no detours

The questions I get asked about the courses.

What is AIMOPS?

AIMOPS is a Montreal company founded by Cynthia Charles that teaches beauty, wellness and lifestyle professionals to use AI and today's tools in their trade. Three courses: brand identity, content production, and follow-up automation. The name comes from Aim, and Ops, for operations.

I'm not comfortable with technology. Is this for me?

Yes, it's exactly for you. Every step is shown on screen, in order, with the common mistakes. No course assumes you have ever touched AI or built an automation.

How is this different from the AI courses that already exist?

The AI courses out there are written for business executives and talk strategy in the abstract. Here, everything was designed for one industry: beauty, wellness and lifestyle. The examples, the tools and the scenarios come from your day, not from a boardroom.

Do you manage my social media or my ads?

No. I no longer offer account management. I teach how to do it yourself, because most people don't need an agency, they need a method.

Can I work with you live?

Yes. You can book one-on-one time so we work together, live.

How much does it cost?

The courses are sold as a one-time payment, with no monthly subscription and lifetime access. Prices are shown on each course at launch.

Does it work with the tools I already have?

Yes. We start from what you already use rather than making you start over somewhere else. The courses rely on common tools that are free or inexpensive, such as Canva and AI assistants, and the method carries over if you change tools later.

Will there be other courses?

Yes. More will be added, chosen from what gets asked for most often and what I think is genuinely useful. If you have an idea, write to me: that's how I decide what comes next.

Can I use AI without betraying my clients' trust?

Yes, and it is built into every course. You learn which information never to give an AI tool, how to get your client's consent before sending an automated follow-up, and why an AI-retouched before-and-after photo has no place in your promotion. Technology serves your trade, it is not there to fake it.

Do I have to be in Quebec to access the courses?

No. The courses are online and accessible from anywhere in the world, in French and English.

Courses coming soon

Join the waitlist.

One email, the day the doors open. When you sign up, tell me which subject you need most right now. That tells me which one to build first, and shapes what comes next around what you actually need.

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